Meta Ads & Performance Marketing Built Around Qualified Leads and ROAS.
Stop wasting budget on boosted posts and vanity impressions. Vertex Agency manages full-funnel Facebook and Instagram advertising campaigns engineered around Cost Per Lead (CPL), Server-Side Conversions API (CAPI) tracking, and creative testing.
1. Server-Side Meta Pixel & Conversions API (CAPI) Setup
Browser privacy restrictions block standard cookie tracking. We configure clean event tracking so Meta's optimization algorithm targets real prospects who submit enquiries and book consultations.
2. Systematic Ad Creative & Hook Testing
Creative is the primary targeting lever on Facebook and Instagram. We script and test static graphics, carousel breakdowns, and short-form video hooks tailored to your exact buyer persona.
3. 100% Separation of Agency Fee & Client Ad Spend
You pay your advertising budget directly to Meta inside your own Business Manager account—giving you 100% ownership of your ad account, pixel, and historical audience data.
Frequently Asked Questions
Is my advertising budget included in the monthly management retainer?
No. Your management retainer covers strategy, campaign setup, creative testing, and optimization by Vertex Agency. Your media budget is billed directly by Meta to your own payment method.
What minimum monthly ad spend do you recommend?
We recommend at least $1,500 to $3,000 USD per month in direct Meta ad spend so campaigns generate enough conversion events to exit Meta's learning phase.
Submit Your Project Enquiry — Meta Ads and Facebook & Instagram Advertising
Direct response from Founder Sam Gouri (info@vertexagency.in) within 4 business hours across US, UK, Canadian, and Australian time zones.
Explore All Vertex Agency Capabilities & Industry Solutions
Our Meta Ads management is built for service businesses that sell something worth chasing — clinics and dentists booking patients, law firms signing cases, real estate teams selling viewings, salons and restaurants filling chairs and tables, and coaches or consultants selling calls. If your customers live on Facebook and Instagram and one new client is worth far more than a month of ad spend, this page is for you. It is not for businesses looking for the cheapest possible clicks: cheap traffic that never enquires is the most expensive kind.
The problem with most Meta Ads
Most ad accounts we are asked to look at fail in the same few places. The ads point to a homepage instead of a page built for that one offer. The pixel was installed once and never checked, so Meta optimises towards people who merely looked, not people who enquired. Targeting is one broad audience and one piece of creative, run until the budget is gone. And reporting is a screenshot of impressions, with no line connecting spend to enquiries, bookings or sales. None of that is a budget problem — doubling the spend on a broken setup only loses money faster. It is a structure problem, and structure is what we fix first.
What you get
Account and pixel audit before any spend changes — tracking, audiences and past results checked first
Campaign structure built around one clear offer per campaign, not a tangle of ad sets
Creative direction and ad copy written for your niche, with new variants tested instead of one ad run to death
Landing page recommendations so clicks land on a page that matches the ad — or a page built for it via our website design and development service
Lead quality checks with your team, so optimisation follows real enquiries, not just cheap form fills
A simple monthly report in plain language: spend, enquiries, cost per enquiry, and what changes next month
Management retainers are from $1,250/month, separate from your ad spend, which you pay directly to Meta. If you are planning your first budget, our guide on how much Meta Ads cost for a small business breaks down realistic starting figures. And if your problem is the whole pipeline rather than one channel, pair this with our lead generation service, where ads, pages and follow-up are planned together.
How it works
1. Audit (days 1–3). We review your ad account, pixel and website, and tell you honestly what is working, what is leaking, and whether ads are even the right next step.
2. Build (week 1). Campaigns, audiences, tracking and creative are set up around one offer and one landing page.
3. Launch and learn (weeks 2–4). Ads go live with controlled budgets while we watch lead quality — not just cost per click — and cut what does not produce enquiries.
4. Optimise (monthly). Winning creative gets more budget, weak angles are replaced, and you get a plain-language report with the next month's plan.
Frequently asked questions
How much ad spend do I need on top of the retainer? For most service businesses we suggest planning $1,500–$3,000/month in ad spend as a starting range, paid directly to Meta. Less than that can work in a small local market, but the data arrives slowly and decisions get harder.
How fast will I see results? Enquiries can start within days of launch, but judging an account fairly takes 3–4 weeks of data. Anyone who promises a fixed number of leads in week one is guessing with your money.
Do you need access to my ad account? Yes — partner access to your Meta Business Manager and ad account. You keep ownership of the account and the data; we never hold either hostage.
What if my website is not ready for ads? Then we say so before you spend. Sending paid traffic to a weak page wastes budget, so we will recommend fixing the page first — or building the one landing page the campaign needs.
