Effective Date: October 16, 2026 • Last Updated: October 16, 2026
1. Purpose of This Meta Advertising Policy
Because Vertex Agency manages Facebook and Instagram advertising campaigns, builds post-click conversion landing pages, and configures Meta Pixel and Conversions API (CAPI) tracking for international business clients, this page outlines our operational standards, client account governance, and platform-policy compliance requirements.
2. Client Ad Account Ownership & Transparent Media Billing
- 100% Client Account Ownership: All Facebook and Instagram advertising campaigns managed by Vertex Agency are executed inside the client's own Meta Business Manager and Ad Account via authorized Partner Access. Clients retain full administrative ownership of their ad accounts, pixels, custom audiences, and historical campaign data at all times.
- Direct Media Spend Payment: Clients connect their own corporate credit card or payment method directly inside Meta Ads Manager to pay Meta Platforms, Inc. for advertising impressions and clicks. Vertex Agency's monthly management fee covers only our strategic, creative, landing-page, and optimization services.
3. Compliance With Meta Advertising Standards & Special Ad Categories
All ad creatives, copy, targeting configurations, and destination landing pages produced or managed by Vertex Agency must comply with Meta's Advertising Standards and applicable local laws in the target country (US, UK, Canada, Australia, EU, UAE, and India):
- Special Ad Categories (Real Estate / Housing, Employment, Financial Services): Campaigns promoting real estate listings, property brokerage, employment opportunities, or credit/financing offers are configured using Meta's mandatory Special Ad Category declarations and compliant non-discriminatory audience targeting rules.
- Healthcare, Dental & Aesthetic Clinics: Ad copy and before/after imagery for medical, dental, and medspa clients are structured to avoid prohibited personal health attribute assertions (e.g., avoiding copy that implies knowledge of a viewer's medical condition) and adhere to regional healthcare advertising regulations (such as HIPAA intake privacy in the US and AHPRA guidelines in Australia).
- Legal & Professional Services: Campaigns for attorneys and law firms include required jurisdictional disclaimers and avoid misleading guarantees of legal outcomes.
- Landing Page Quality & Transparency: Every destination landing page engineered by Vertex Agency includes clear business identity disclosures, functional navigation, fast mobile load speeds, and accessible links to the client's Privacy Policy and Terms of Service.
4. Meta Pixel, Conversions API (CAPI) & Data Privacy
When Vertex Agency configures the Meta Pixel or server-side Conversions API (CAPI) on a client's website or landing funnel, we implement appropriate cookie/privacy consent controls and ensure that customer event parameters (such as email or phone number used for advanced matching) are hashed using SHA-256 prior to transmission in accordance with Meta's Business Tools Terms.
5. Contact Our Advertising Compliance Team
For questions regarding our Meta Ads management standards or campaign onboarding requirements, contact Sam Gouri at info@vertexagency.in.