Meta Ads for Home Services

1. Campaigns structured per trade and per service

Emergency repairs, installs, maintenance plans, seasonal offers — each gets its own campaign with its own budget logic, instead of one blended campaign where the cheap clicks eat the money meant for the profitable jobs.

2. Targeting drawn around your real service area

Homeowners inside the towns and neighbourhoods you actually cover — not a 50-mile circle of people who will never book you. Radius and exclusions are set from your coverage map, and tightened as the booking data comes in.

3. Landing pages that take the job properly

Every campaign lands on a page built for that service: what it includes, your proof, and a quote form that asks for the address, the problem and a phone number — the details your dispatcher actually needs. No ad clicks wasted on a generic homepage.

4. Creative from your real work

Your trucks, your team, your finished jobs — photographed on phones and turned into ads that look like a local company a neighbour would recommend, because that is what homeowners respond to. Seasonal creative (storm damage, tune-up season, charger installs) is planned ahead, not scrambled together.

5. A follow-up path for every lead

A lead that waits until morning is often a job lost. We structure the handoff so enquiries reach your team fast, and for companies that want it, an AI receptionist answers and logs the after-hours calls your ads generate. The ad is only half the system; the response is the other half.

6. Reporting that counts jobs, not likes

A clear weekly report: what was spent, how many calls and quote requests came in, which services and areas produced them, and what changes next. Budgets move toward the campaigns that book work — that decision is made from your numbers, every week.

How much do Meta Ads management cost for a home services company?

Vertex runs Meta Ads from $1,250/month as a management retainer. Your ad spend is separate and paid directly to Meta. How much spend a company needs depends on the trade, the area and how many jobs it wants — we recommend a starting budget honestly, based on your coverage area, before you commit to anything.

Which trades do you run ads for?

Plumbers, HVAC companies, roofing companies and electricians are our core home-services trades, and the same system applies to related local trades. Each trade gets its own campaigns and landing pages — we never blend different trades into one campaign.

How soon will we see leads?

Campaigns usually start producing enquiries within the first weeks, but the honest answer is that the first two weeks are also the learning period — audiences, offers and areas get tested and tightened. We judge a campaign on a full month of data, and we never guarantee a specific number of leads.

Do we need a new website to run ads with you?

No — but your ads need landing pages that convert. If your current site has proper service pages and a working quote form, we build on it. If it does not, we will tell you plainly, and most home-services clients start with the service pages they are missing (website development from $1,450) so ad spend is not poured into pages that cannot take the booking.