Meta Ads Management for Dentists & Dental Clinics

1. Campaigns organised by treatment, not by guesswork

Implants, orthodontics, cosmetic work and general dentistry attract different patients with different budgets. Each gets its own campaign, creative and budget — so high-value treatments are never starved by cheap clicks on the wrong offer.

2. Targeting drawn around your practice

Ads are shown to the areas your patients genuinely travel from — your suburbs, your postcode districts, a realistic radius around the chair. No national blasts, no enquiries from patients who will never drive to you.

3. Creative patients can trust

Clear explanations of treatments, honest photography of your practice and team, and patient stories only where consent is documented. We avoid the exaggerated before-and-after style that platforms reject and patients distrust.

4. A booking path that answers fast

Clicks go to a page or chat built for one action — call, book or message — with your offer and next steps unmistakable. A dental enquiry that waits hours for a reply usually books somewhere else; the path is built so your front desk can respond in minutes.

5. Reporting in plain language

Spend, enquiries and cost per enquiry, monthly, without jargon. If a campaign is underperforming you will hear it from us first — along with what we changed and what we are testing next.

6. Budget and fees kept separate

Management starts from $1,250/month. Your ad budget is separate, set by you, and paid by you directly to Meta. Your ad account, pixel and patient data stay under your ownership — always.

How much should our practice spend on the ads themselves?

As a planning guide, most practices we build plans for start with $1,500–$3,000/month in ad spend, then scale toward the treatments that prove profitable. The right figure depends on your city and which treatments you are promoting; we recommend one before anything launches.

How soon will we see enquiries?

Campaigns begin generating data within days, and early enquiries follow as targeting and creative settle. Anyone who guarantees a number of patients is guessing with your money — what we commit to is proper setup, weekly optimisation and honest reporting.

Do you follow advertising rules for healthcare?

Yes. Ad copy avoids misleading claims and guaranteed outcomes, and patient imagery is used only with documented consent. We would rather run a compliant campaign that lasts than a flashy one that gets your account restricted.

Can you take over ads we already run?

Yes. We audit the existing account first — structure, audiences, tracking and past spend — keep what is genuinely working, and rebuild the rest. You see the audit findings before we change anything.